Strategy, Public Relations and Thoughtful Placement for Brands Ready to Grow with Intention, Not Just Attention.

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At Care of Studio, the goal isn’t just coverage. It’s to build a brand people recognize and trust over the long haul.

We focus on getting your positioning right, placing your brand thoughtfully, and building visibility that compounds over time. This shows up across press, affiliate media, and the platforms shaping how people discover brands today.

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A pink decorated birthday cake with cherries and flowers, with a slice removed showing multiple layers inside.

What We Do

What We Do

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Brand Positioning
& Messaging

Refining how your brand is described, understood, and shared.

  • From media-facing language to foundational positioning, this work ensures your story lands clearly and consistently across press, platforms, and the growing world of AI-driven search.

    Because how your brand is written about doesn’t just shape perception, it directly impacts how it’s surfaced, cited, and recommended. Clear, specific language gives editors something to write about and gives platforms something to recognize.

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Earned Media
& PR

Strategic outreach to editors, journalists, and tastemakers to secure meaningful placements.

  • This is not press for the sake of attention. It’s targeted, relationship-driven outreach built around strong angles, timely hooks, and a clear point of view.

    The goal is to place your brand in the right publications, where coverage builds credibility, reinforces your positioning, and continues to work long after it’s published.

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Launch & Go-to-Market Strategy

Support for launches, openings, and key moments so that you build momentum early.

  • From first mention to full rollout, every detail is intentionally placed and timed to land. That includes identifying the right angles, aligning with editorial calendars, and ensuring your launch shows up in the places that matter most.

    Because the strongest launches don’t just create a spike, they create a foundation for continued visibility.

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Partnerships & Community

Brand collaborations, events, and relationships that extend your reach.

  • Developed with intention and aligned with your positioning, these partnerships help place your brand in new, relevant contexts.

    From co-branded opportunities to community-driven moments, the focus is on building relationships that feel natural and strengthen your long-term presence in the market.

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Affiliate Programs
& Substack

Strategic placement in commerce-driven media and high-conversion editorial channels.

  • Affiliate media plays a critical role in modern PR. Publications and creators now factor in conversion potential when deciding what to feature, which means your retail presence, pricing, and product positioning directly impact coverage opportunities.

    Substack is also a growing force in this space. While audiences may be smaller, they’re highly engaged and often convert at a much higher rate. I treat Substack placements with the same level of strategy and intention as top-tier publications.

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Generative Engine Optimization (GEO)

Positioning your brand to be cited and recommended by AI-powered tools.

  • AI platforms like ChatGPT, Google’s AI Overviews, and Perplexity are reshaping how people discover brands. These systems pull from credible, high-authority sources, meaning earned media plays a direct role in how your brand appears in AI-generated answers.

    This work focuses on building a consistent, high-quality media footprint so your brand is clearly defined, widely referenced, and easy to surface.

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How it Works

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Great brands don't happen by accident. They're built with intention, placed with precision, and carried forward by someone who believes in them as much as you do.

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  • 1. The Brief

    Before we talk about press, we talk about your brand. Where you are, where you're going, and what's standing between you and the visibility you deserve. We dig into your business goals, your competitive landscape, and what's currently being said about you so every decision we make is grounded in data, relationships, and a clear-eyed view of where the opportunity actually lives.

  • 2. The Story

    We work closely together to refine your story into something clear, relevant, and easy for editors, platforms, and audiences to understand and repeat. Because the way your brand is described – consistently, specifically, and with conviction –  is what turns a good product into a brand people remember.

  • 3. The Route

    Not every publication is the right one. We map exactly where your brand needs to show up – which editors, which platforms, which moments – and build a targeted strategy around real relationships built over years. We stay plugged into the cultural zeitgeist so your brand's story lands when the moment is right. No spray and pray. No chasing trends. Just the right story, in the right place, at the right time.

  • 4. The Delivery

    This is where the work lands. Earned media placements that build credibility. Affiliate opportunities that drive revenue and customer retention. Partnerships and community moments that put your brand in new, relevant contexts. Launch strategies that create momentum from day one. Every effort is connected, intentional, and designed to build on the last.

  • 5. The Paper Trail

    Full transparency, always. You'll know exactly where your investment is going, what's working, and what we're building toward next. We don't wait to be held accountable - we share the wins, the challenges, and the pivot points in real time. And if something isn't working, we'll be the first to say so and the first to course correct. Because you should never have to wonder what's happening with your own brand.

What to Expect

We don't believe in slow starts. We move quickly, identify immediate wins, and build toward long-term credibility at the same time. 

PR isn’t instant. Most brands begin to see traction within the first couple of months, but the real impact comes from consistency. Coverage builds on itself. Your positioning becomes clearer. Your brand becomes easier to recognize, trust, and recommend.

This isn’t about one feature or one moment of attention. It’s about building a body of work that continues to support your brand over time.

What this looks like in practice:

  • Most brands begin seeing traction within 45 days

  • Results build through consistent, thoughtful placements

  • Strong coverage creates a foundation, building brand trust and making future placements easier to secure

  • The goal is both immediate wins and long-term credibility

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The Brands Worth Watching

We work with emerging brands across food, beverage, home, and lifestyle – the ones we genuinely believe in. We help them become names people recognize, trust, and come back to.

Here’s a sampling of who we’ve worked with

See the Work
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