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Not your typical PR newsletter. 

A collection of insights, observations, and behind-the-scenes perspective on how brands grow, get placed, and stay top of mind. Written by someone embedded in emerging food, home, and lifestyle brands every day.

Inside, you’ll find:

  • How brands are showing up across media and culture

  • Trends worth following… and what’s worth ignoring

  • Curations of brands and products I’m coveting

  • The occasional unfiltered take on balancing work and new motherhood

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A red velvet curtain with a scalloped top edge.